The experience for MBA candidates in Sydney recently reached new heights. Some lucky students at the Macquarie University Graduate School of Management (MGSM) will undertake their study from the InterContinental Sydney Double Bay – a luxurious five-star hotel with rooftop pool and bar overlooking Sydney harbour.
“This partnership offers real mutual benefit,” said Sarah Ball, global head of education for Woods Bagot. “It introduces the next generation of business leaders to the hotel brand, and it also provides the university with tremendous bragging rights and co-branding opportunities.”
This hook-up between the MGSM and InterContinental points toward a broader global trend toward strategic alliances.
Some 51% of chief executives plan to enter a strategic alliance in the next year, according to PwC’s latest Annual Global CEO Survey of some 1,300 chief executives across 77 countries. This continues a decade-long trend toward corporate partnerships, of which there have been more than 42,000 worldwide according to research led by Andrew Shipilov, associate professor of strategy at INSEAD.
The trick, according to Ball, is to figure out how to best support a partnership through real estate solutions.
Of course, inter-organisational collaboration is the lynchpin of businesses such as WeWork, which curates collaborative environments for entrepreneurs and small businesses.
But on a larger scale, this emerging trend demands a unique property solution to inter-organisational collaborations between multinational corporates, between institutions, and between public-sector organisations.